Lead Amnesty International’s Global Marketing & Communications Strategy

Amnesty International Seeks Programme Director for Marketing and Communications – Lead Global Campaigns for Human RightsSEO-Optimized Excerpt:
Amnesty International is looking for a Programme Director for Marketing and Communications to lead their global efforts in promoting human rights. If you have proven experience in global strategic marketing and communications, this is your chance to lead a dynamic team in crafting impactful narratives and campaigns that drive public engagement. Amnesty International is committed to empowering voices for justice and equality on the global stage. Apply now to join this transformative movement.

Lead Amnesty International’s Global Marketing & Communications Strategy

Background & Job Description

Amnesty International, a globally recognized organization, is dedicated to advancing human rights across the world. With over 10 million members, the organization fights tirelessly against human rights abuses, advocates for justice, and supports victims of injustice. Operating independently of political, economic, and religious influences, Amnesty holds no government or entity beyond scrutiny.

The Programme Director for Marketing and Communications holds a critical role in the organization’s effort to promote and protect human rights globally. This role requires a strategic, innovative leader who can manage a large, diverse team and implement a global communications strategy that engages audiences worldwide. As the Programme Director, you will be responsible for ensuring that Amnesty’s messaging resonates globally and effectively reaches various audiences, empowering individuals to advocate for change.

In this pivotal position, you will lead the strategic direction for Amnesty’s marketing and communications, utilizing audience insights to drive the development of impactful campaigns. You will be instrumental in shaping the organization’s voice and ensuring that Amnesty’s global reach and influence continue to grow, advancing the cause of human rights globally. The role offers an exciting opportunity to use your expertise in communications to amplify the voices of those fighting for justice and equality.

Main Responsibilities

As the Programme Director for Marketing and Communications, you will manage a large, multidisciplinary communications and marketing team of over 40 professionals. Your leadership will be crucial in shaping and executing Amnesty’s global strategy. Key responsibilities include:

• Lead a Global Team: Inspire, manage, and mentor a diverse team of marketing and communications professionals across multiple regions. Foster a collaborative, innovative environment that prioritizes creative solutions and efficiency.

• Develop Strategic Direction: Create and implement a comprehensive Global Communications and Marketing strategy that aligns with Amnesty’s mission. This strategy will focus on ensuring that messaging is consistent, impactful, and resonates with a broad audience. You will also ensure that communications are aligned with Amnesty’s advocacy and fundraising goals, with an emphasis on audience engagement and digital innovation.

• Drive Digital Innovation: Lead digital engagement initiatives, ensuring that social media, email marketing, website content, and digital campaigns contribute to Amnesty’s overall objectives. You will leverage new digital tools and strategies to amplify Amnesty’s global reach and impact.

• Support Media Relations: Work closely with the Global News and Media team to enhance Amnesty’s media presence and raise awareness about key human rights issues. You will manage reputational risks, ensuring that Amnesty’s message is consistent and strategically positioned in the media worldwide.

• Brand Management: Take ownership of Amnesty’s global brand, ensuring that its visual, editorial, and audio-visual content reflects the organization’s mission and resonates with audiences globally. You will lead efforts to create compelling narratives and storytelling that support Amnesty’s core human rights work.

• Senior Management Collaboration: As part of the senior management team at Amnesty’s International Secretariat, you will collaborate with the Senior Director for Marketing, Engagement, and Partnerships. You will help drive organizational change and decision-making to support Amnesty’s global advocacy efforts.

• Lead Amnesty International’s Global Marketing & Communications Strategy

Qualifications

Education and Certification

• A Master’s degree in Marketing, Communications, Public Relations, or a related field is required. A background in human rights, political science, or global studies would be an advantage.

• Certifications in strategic communications, digital marketing, or project management are highly desirable and would further strengthen your candidacy for this global leadership role.

Experience

• Extensive experience (at least 10 years) in a senior communications and marketing role, ideally within a global organization or nonprofit setting. You should have managed large, multidisciplinary teams across different regions and been responsible for strategic decision-making at the global level.

• Proven experience in integrating communications campaigns that engage diverse global audiences. You should be highly skilled in creating impactful messaging and executing marketing strategies that achieve clear, measurable outcomes.

• In-depth knowledge of global human rights issues and the ability to tailor communications strategies to address these issues in meaningful ways. Familiarity with international political dynamics and the challenges faced by human rights activists is crucial.

• Strong experience in managing a multi-channel communications strategy, including digital platforms (web, social media, email campaigns) and traditional media. You should have a metrics-driven approach to evaluating campaign success and making data-informed decisions.

• Creative leadership in branding and identity-building for a global nonprofit or advocacy organization. You will have experience leading innovative content development, including visual storytelling and multimedia assets.

• Excellent communication skills: You should be an outstanding communicator, both in writing and orally, with a proven ability to convey complex ideas simply and compellingly to global audiences.

• Proven ability to work in matrix-managed environments, working with colleagues across different departments, regions, and functions. Experience in budget management and operational planning is also essential.

Additional Information

• Contract Type: This is a permanent position with an attractive salary package, which will be determined based on location and experience.

• Benefits: Amnesty International offers a comprehensive benefits package, including 37 days of annual leave (inclusive of public holidays and grace days), pension scheme, life assurance, and an employee assistance program. The organization is committed to supporting employee well-being and providing work-life balance.

• Diversity and Inclusion: Amnesty International is committed to building a diverse, inclusive, and anti-racist organization. The organization strongly encourages applications from candidates of diverse backgrounds, including LGBTQI+ individuals, people with disabilities, and underrepresented groups. Amnesty believes that diverse perspectives are essential to achieving its human rights goals.

• Application Deadline: Amnesty reserves the right to close the vacancy before the stated deadline if a large number of applications are received. Therefore, it is recommended that interested candidates apply promptly.

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Lead Amnesty International’s Global Marketing & Communications Strategy

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